Accompanied the Japanese creative company KONEL in its participation at Milan Design Week 2025, showcasing the new concept apparel “ZZZN SLEEP APPAREL SYSTEM” under the theme “The Future of Sleep.”
Kikuchi was responsible for on-site exhibition strategy, PR, and operations.
Among approximately 1,050 exhibitors, the project was selected as one of only 50 shortlisted in the “Technology” category.
The exhibition successfully captured the attention of international media and visitors from around the world, establishing a strong global presence for the brand.